Nicole Medenblik is the founder of HadidsCloset, the first and most popular blog dedicated to the wardrobe of the iconic Hadid sisters, Gigi and Bella. She joins us for our Influencers interview series.
You can find her on Instagram here: @hadidscloset
Elite Mindset: Can you tell us little bit about yourself? How did you get started?
Nicole Medenblik: I started my blog almost 3 years ago (June 2014). At that time I was following the sisters and upcoming models Gigi and Bella Hadid for a while and I’ve been loving their style ever since.
I was always wondering where they’d get their clothes from and that’s the reason why I started HadidsCloset. First, I saw it as some kind of place where I could collect things they’ve worn; just for myself. By the time HadidsCloset began to grow, I received more messages from my followers saying they were very thankful for me creating this blog.
That’s the moment I realized I was not the only one who sees Gigi and Bella as style icons.
EM: When did you start your Instagram profile? What inspired you to start building a following on social media?
NM: I made an account on Instagram when I began to post stuff on my blog. I wanted to make an Instagram profile so my followers were able to get updated with my posts very easily and quickly.
Also, I wanted to be able to connect with them outside of my blog. Sometimes I post special posts on Instagram to drive engagement with my followers. For example, I post throwback posts so my followers can revisit past looks and give their opinion or pick their favorite.
EM: What is a personal favorite post of yours on Instagram? Is there a story behind it?
NM: One of my favorite posts on Instagram is the post where I actually met Gigi Hadid. I started this blog almost three years ago and I’m still here, updating on a daily basis.
At the beginning of this year I (finally) got the chance to meet Gigi and I was so excited to share this moment with my followers. I’ve received so many loving comments. My favorite comment was from someone asking if I’ve told Gigi about my blog. I actually did and Gigi said she knows my blog and loved it!
EM: Who are your top influences or sources of inspiration on Instagram?
NM: Gigi and Bella Hadid of course but also their stylists, hair and makeup artists and their family.
Also, there are plenty of other celebrity fashion accounts on Instagram. It’s like a community and we’re always willing to help each other.
There are plenty of other celebrity fashion accounts on Instagram. It’s like a community and we’re always willing to help each other.
EM: How do you find brands to work with? Can you give us an example of a sponsored post you have done as an influencer?
NM: I’m looking very carefully for brands I want to work with and I only accept partnerships if it’s Gigi or Bella related.
Mostly I work with brands who have similar and cheaper items to expensive things Gigi and Bella have worn. The main reason for this is because I want to help my followers to create their style for less.
EM: If you were to give one piece of advice on how to build a following, what would it be?
NM: Post on a regular basis and do it because you LOVE it. Don’t do it because of the amount of likes and comments.
When your followers see you’re committed to your blog and once they’re able to visit your blog and Instagram account on a regular basis to see some new posts, I’m sure they’ll give you a follow.
EM: What is a favorite tool or technique you use to grow your audience?
NM: I don’t think I have a specific tool or technique; I just want to make sure that whenever new candids of Gigi and Bella comes out I’m very quick in posting their outfit details. It’s important to be up-to-date.
Many thanks to Nicole from HadidsCloset for this interview. You can follow her on Instagram at @hadidscloset.
Influencers is an ongoing series exploring the mindset of top influencers.